Custom Research Methods Behav Scien

Bestselling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps students see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, International Edition, leads students through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities. Examples and content throughout the book reflect the most current APA guidelines. Features • The authors use an informal, conversational writing style that emphasizes discussion and explanation of topics, rather than a simple "cookbook" presentation of facts. • This text includes preview outlines, chapter overviews, chapter summaries, and a list of keywords for quick review at the end of each chapter. You can use the learning checks and end-of-chapter exercises and activities as prepackaged assignments, and a Web Resources section in each chapter directs students to learning aids at a book companion website. • Organized according to the research process, the book is appropriate for use in a lecture-only class or a class with a lab component. The order of chapters can be varied to meet the requirements of different instructors.