Fashion Marketing Communications

Auteur Gaynor Lea-Greenwood

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ISBN

9781405150606

Bindwijze

Paperback

Taal

Engels

Auteur

Gaynor Lea-Greenwood

Uitgeverij

WILQ

Jaar van uitgifte

2012

Aantal pagina's

216

Waar gaat het over?

* This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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