Inbound Marketing, Revised and Updated

Attract, Engage, and Delight Customers Online

Auteur Brian Halligan, Dharmesh Shah

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ISBN

9781118896655

Bindwijze

Paperback

Taal

Engels

Auteur

Brian Halligan, Dharmesh Shah

Uitgeverij

John Wiley & Sons Inc

Jaar van uitgifte

2014

Aantal pagina's

224

Waar gaat het over?

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. This fully updated edition includes new material on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find:

New sections on visual content, tools as content, and Google+
A new chapter on viral marketing for mere mortals
A bonus section on startup/entrepreneurial marketing

With Inbound Marketing, you’ll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies. “If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.” —SETH GODIN, author of Meatball Sundae

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