It's Not How Good You Are, It's How Good You Want to Be

The world's best-selling book by Paul Arden

Auteur Paul Arden

It's Not How Good You Are, It's How Good You Want to Be

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It's Not How Good You Are, It's How Good You Want to Be

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ISBN

9780714843377

Bindwijze

Paperback

Taal

Engels

Auteur

Paul Arden

Uitgeverij

Phaidon Press Ltd

Jaar van uitgifte

2003

Aantal pagina's

127

Waar gaat het over?

Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. the worlds top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

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