Platform Revolution

How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Auteur Marshall W. Van Alstyne

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ISBN

9780393354355

Bindwijze

Paperback

Taal

Engels

Auteur

Marshall W. Van Alstyne

Uitgeverij

Ww Norton & Co

Jaar van uitgifte

2017

Aantal pagina's

352

Waar gaat het over?

An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

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