Riding The Waves Of Culture

Understanding Diversity in Global Business

Auteur Fons Trompenaars

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ISBN

9781904838388

Bindwijze

Paperback

Taal

Engels

Auteur

Fons Trompenaars

Uitgeverij

John Murray Press

Jaar van uitgifte

2004

Aantal pagina's

400

Waar gaat het over?

The definitive guide to cross-cultural management - updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and issues to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary to managing effectively across cultural borders and seize all the opportunities diversity brings to an organization.

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