Rippling

How can we address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times? Rippling reveals proven principles that drive significant change and draws on Beverly Schwartz's vast knowledge and experience of working with hundreds of the world's top social change leaders. Schwartz is vice president at Ashoka, the global organization that works to ensure that social entrepreneurs and their innovations inspire a generation of changemakers to help sustain and support large scale social change. In this groundbreaking book, she presents a time-tested model that any individual leader or organization can apply to bring about deep, lasting, and systematic change, based on five principles: Restructure Industry Norms Change Market Dynamics Use Market Forces to Create Social Value Advance Full Citizenship Cultivate Empathy These actionable principles are brought to life by the book's compelling stories of everyday people who have made real changes around the globe. Throughout the book, Schwartz provides a blueprint to demonstrate how anyone, anywhere, can become an effective changemaker. As Schwartz explains, the next-generation changemakers are in many ways the champions of this movement: the corporations that embrace new and more sustainable ways of doing business; the donors who want their money to effectively and ethically impact people's lives; and the citizens who are trying to make a better life for themselves, their families, their neighbors, and their communities. Rippling presents some of today's most innovative and effective approaches to solving social and environmental challenges, and clearly demonstrates that when empathy, creativity, passion, and persistence are combined, significant, life-altering progress is indeed possible.