Starbucks Experience

5 Principles for Turning Ordinary into Extraordinary

Auteur Joseph Michelli

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Starbucks Experience

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ISBN

9780071477840

Bindwijze

Hardcover

Taal

Engels

Auteur

Joseph Michelli

Uitgeverij

McGraw-Hill

Jaar van uitgifte

2006

Aantal pagina's

208

Waar gaat het over?

Offers a blend of boardroom strategies, employee motivation tips, community involvement, and customer satisfaction. This book contains a rich mix of ideas for businesses that want to learn how to apply the secret behind Starbucks' phenomenal vision, creativity, and leadership within their company and in their field. “Keen insight on the transformational power of Starbucks.”-Dr. Jackie Freiberg, bestselling coauthor, Guts! and Nuts! “Practical, proven ideas and strategies that you can apply immediately.”-Brian Tracy, bestselling author of Million Dollar Habits How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience.

Principle 1: Make It Your Own
Principle 2: Everything Matters
Principle 3: Surprise and Delight
Principle 4: Embrace Resistance
Principle 5: Leave Your Mark

WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone
involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

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