Story Factor

Secrets of Influence From the Art of Storytelling

Auteur Annette Simmons

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Story Factor

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ISBN

9780465078073

Bindwijze

Paperback

Taal

Engels

Auteur

Annette Simmons

Uitgeverij

INGRAM PUBLISHER SERVICES US

Jaar van uitgifte

2006

Aantal pagina's

299

Waar gaat het over?

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From who I am to I-know-what-you're thinking, Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

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