Strategy

Process, Content, Context

Auteur Bob De Wit, Ron Meyer

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ISBN

9781861529640

Bindwijze

Paperback

Taal

Engels

Auteur

Bob De Wit, Ron Meyer

Uitgeverij

Cengage Learning Emea

Jaar van uitgifte

2003

Aantal pagina's

984

Waar gaat het over?

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

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